A new era for IT: Cloud computing

Cloud computing is a technology paradigm whereby software and IT infrastructure are delivered as services via the Internet. This network of services is collectively known as "the cloud."

A new category of storage: Cloud optimized storage (COS)

One way end-users will utilize cloud computing is to access their applications and information from a third-party provider—like a large telecommunications company—that has built a global cloud infrastructure. That cloud infrastructure will make massive amounts of unstructured information available on the Web, and will require policy to efficiently disperse the information worldwide.

Existing storage technologies, however, were not designed to deliver cloud services, and so cloud service providers require a new category of storage that can address their requirements:

• Massive scalability — Providers must assemble applications and information from multiple sources to create unique experiences for the consumer.
• Global distribution — An information policy is necessary to enable the applications and information to move closer to the consumer.
• Efficiency at scale — Providers need an easy, cost-effective way to operate and manage massive amounts of unstructured information.

This new category of storage, Cloud Optimized Storage (COS), is a perfect complement to traditional storage categories.

EMC Atmos: Industry's first COS offering

EMC Atmos is a multi-petabyte offering for information storage and distribution. It combines massive scalability with automated data placement to efficiently deliver content and information services anywhere in the world. This makes EMC Atmos the ideal foundation for anyone looking to build cloud storage.

EMC Atmos operates as a single entity, while its revolutionary use of metadata and business policy gets the right information to the right location, at the right time—automatically. These qualities combine to increase operational efficiency, reduce management complexity, and save money.